The history of eyelash makeup is as rich and diverse as the cultures that have shaped beauty standards through the centuries. From ancient rituals using natural pigments to today's high-tech mascaras and extensions, the journey of lash enhancement reflects social, cultural, and technological changes. In this guide, we’ll take you through the fascinating evolution of eyelash makeup, exploring how trends emerged, evolved, and what they say about the eras they defined.
Ancient Times - the beginnings of lash beauty.
Egypt (circa 3000 BCE).
The earliest documented use of eyelash makeup comes from Ancient Egypt. Both men and women applied kohl and natural oils around the eyes to define lashes and protect against the sun and infections.
Key ingredients used:
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Kohl (made from lead, soot, and oils).
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Malachite and galena for color.
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Beeswax and charcoal for lash enhancement.
Lashes were associated with spiritual protection and social status.
Ancient Rome and Greece.
Romans valued long lashes as a sign of chastity and virtue. Women used burnt cork, antimony powder, and minerals to darken and thicken lashes.
The middle ages to the 19th century - less is more.
During medieval times, beauty ideals shifted. In Europe, modesty and simplicity were prioritized. Women often plucked their lashes and brows to emphasize the forehead and appear more pious.
In the Victorian era, beauty rituals became more discreet but elaborate:
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Homemade lash products included elderberry juice and coal dust.
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Women applied color with tiny brushes or toothpicks.
The emphasis was on natural enhancement, as visible makeup was frowned upon.
The 20th century - the birth of modern lash trends.
1910s–1920s - mascara is born.
The first commercial mascara was introduced by Eugene Rimmel and later popularized by T.L. Williams, who created Maybelline in 1915. Early formulas were wax-based cakes applied with a damp brush.
1930s–1940s - Hollywood influence.
Lashes became longer and darker, thanks to the silver screen. Actresses like Greta Garbo and Marlene Dietrich used mascara and false lashes to create deep, dramatic eyes.
1950s–1960s - lash icons and innovation.
The post-war boom brought glamour. Audrey Hepburn and Twiggy made bold, defined lashes the norm. Mascara tubes with spiral wands were introduced.
Key developments:
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Waterproof mascara.
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Plastic lash combs.
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Strip lashes for home use.
The 1970s to 1990s - natural vs. Drama.
1970s:
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Focus on natural beauty and minimalist makeup.
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Brown and clear mascaras became popular.
1980s:
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The rise of power makeup: bold colors, thick lashes, and exaggerated volume.
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Colored mascaras (blue, green, purple) became a fashion statement.
1990s:
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Supermodel era: Think of Cindy Crawford and Naomi Campbell with clean, balanced lash looks.
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Lash curlers and defining mascaras became daily essentials.
The 21st century - lashes take center stage.
In the 2000s and 2010s, lash trends exploded with new formulas, tools, and treatments:
Key innovations:
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Fiber mascaras for extension effects.
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Lash serums to stimulate natural growth.
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Magnetic lashes for easy application.
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Lash lifts and tints for a natural enhancement.
Celebrities and influencers set the tone, with Kardashian-style volume lashes dominating the scene.
Current trends and the future of eyelash makeup.
Today’s lash trends are all about customization and care:
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Hybrid lash extensions (mix of classic and volume).
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Vegan and cruelty-free mascara formulas.
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Growth-boosting mascaras with peptides and oils.
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Emphasis on healthy, well-groomed lashes over excessive drama.
Minimalism and boldness coexist—from no-makeup makeup to full-glam looks.
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Shop NowSummary.
The history of eyelash makeup reveals how lash beauty has always reflected deeper cultural and personal values. From ancient rituals to modern science, the way we enhance our lashes continues to evolve with changing ideals of beauty, health, and identity. Today, whether you prefer a subtle tint or dramatic extensions, lash makeup remains a powerful tool of expression.
FAQ – frequently asked questions:
Who invented mascara?
The first commercial mascara was created by Eugene Rimmel, and Maybelline was founded soon after by T.L. Williams.
When were false eyelashes first used?
They were invented in 1911 and became popular in the 1920s thanks to film actresses.
Are lash serums safe to use?
Most are safe when ophthalmologist-tested, but always check ingredients and do a patch test.
What is the most popular mascara type today?
Volumizing mascaras with curved brushes and growth-boosting ingredients lead today’s market.
How long do lash extensions last?
With proper care, professional lash extensions can last 3 to 6 weeks.
