We believe in real women, real beauty, real results.
This brand was born from real women, their stories, their strength, their beauty. You inspired us to create something that truly works — something that gives back what life sometimes takes away.
QUALASH is not just a brand. It’s a movement shaped by thousands of women – theirvoices, dreams, and real beauty.
You are the heart of what we do.We listen when you speak. We create what you truly need.
Every formula, every brush, every detail — inspired by real women, built with purpose.
Because beauty should never be a standard. It should be a reflection of who you are.
Every ingredient has a purpose. Every drop is intentional.
At Qualash, we choose only proven, high-performance ingredients — each one carefully sourced and tested for purity, safety, and results.
No fillers, no shortcuts.
Just what your lashes and brows truly need.
Vegan Beauty. Honest Ingredients.
We believe in beauty that gives back.
To your lashes, your confidence — and the Earth.
That’s why our products are vegan, cruelty-free and made with responsibly sourced ingredients. Because what touches your skin should also respect the world you live in.
Meet the Founder
QUALASH Cosmetics was founded in 2016 by Eveline E., a woman with one clear mission — to create lash and brow care that delivers real results, not just promises. Frustrated by countless products that overpromised and underdelivered, she set out to develop a line that would combine science, simplicity and strength.
With a clear vision and deep dedication, she collaborated with experienced specialists to create effective, well-balanced formulas that support and enhance natural beauty.
Inspired by women around her — friends, mothers, and clients — who wanted longer lashes and fuller brows without extensions or false solutions, she developed the now-beloved QUALASH® Advanced Eyelash Serum. What started as one visionary product quickly grew into a trusted collection loved across Europe.
At the heart of every formula lies the QUA-X Complex™ — a proprietary blend of premium, clinically studied peptides chosen for their ability to visibly strengthen, densify, and revive lashes and brows at the root.
Today, QUALASH stands for truth, effectiveness, and the power of natural beauty. From science-backed ingredients to elegant design, every detail reflects Eveline’s commitment to women who deserve products as strong and authentic as they are.
"I created Qualash because I was tired of empty promises. Women deserve beauty that’s honest, effective, and made for them — not at them."
— Eveline E.